Blogging is simply how things are done now

I found the following on a website called "The Obvious?", talking about how blogging can be used in organizations. But in my opinion, the analysis can be applied to individuals as well, who hope to create a state of relating with the people who read their blogs:

The main arguments of [people who think blogging has no merit] appear to be the following:

• The really useful people are too busy to wast time with writing blogs and all you get are the opinions of those with time on their hands.
  
  
• The Wisdom Of The Crowds doesn't work and a small band of valiant souls spend their lives cleaning up the crap left by others.
  
  
• This is just another technology fad.

The first point may be true of [people] for whom this is seen as an additional activity but it will be less so for future generations for whom it is simply how you get things done. For millions on the web it is already a compelling and effective way of connecting, having conversations, learning and making things happen.

As to the second point having these tools doesn't change human nature - at not least overnight. You still get destructive people, enervating people wasteful people and self-righteous people but the environment in which they rub shoulders is different and the means of engagement is different. Yes the Wikipedia isn't perfect and yes it relies on the efforts of a small group to clean up some of the mess but it still bloody amazing, couldn't have happened without the web and is fundamentally different from anything that has gone before. [And the author goes on.]

[Link (April 29, 2006).]

Two things I derive from this are: (a) blogging is no different from in-person communication; and (b) soon, blogging won't be used just for the silly stuff.